Steps to promoting an event on Facebook

With social media being the buzz of today and gaining momentum everyday, it is smart to get on the bandwagon and use these platforms to your company’s advantage. Social media sites such as Twitter, Facebook and LinkedIn are providing a broad area to connect with people and other companies. It makes it a perfect platform to share real-time information and promote your events.

How to promote an event on Facebook

Facebook, for example, has over 800 million users and is expected to have over 1 billion accounts by August 2012! On no other platform can you reach so many people. This makes Facebook a perfect forum to promote events, conferences, meetings, and any other functions that your company is organizing. With your friends and colleagues already on your Facebook page, it makes these people and their friends much easier to reach. The following steps will show you how to set up an events page and promote an event.

Log in to your personal account, and then click on the “Events” link on the left hand side of the page. (If for some reason the “Events” link is not there, click on “Edit Page”. Then, click on “Apps” and then “Events”. After that, you click on “Go To App”.)

Now you click on the “Create Event” button. You can now fill any information that you wish in this area. You can also upload an image that promotes the event.

At this point you can promote your event by clicking on “Invite Guests”. Now you will need to go through your friends list and manually invite the people you want.

If you would like to further promote your event, you can post updates periodically to your wall on Facebook with a link to your events page. You can also send this link to friends and ask them to share it. Remember, for every person that is your friend, there are on average 120 additional people that you can reach in their network. This means that all these people can view the information that is posted on your friend’s walls and news feeds.

The event feature on Facebook is excellent for promoting meetings, trade shows, and even international conferences. Facebook is the number one most visited site in the world. Don’t let this opportunity go by to promote your next event!

About the author:

Andy McNeill, CEO of AMI, is a veteran of the meetings and event industries, with more than 25 years of experience in the profession. He has assisted firms in a variety of industries including pharmaceutical, biotech, healthcare, consumer, sports marketing and investment banking. He firmly believes in the strategic meeting marketing model and provides consulting services to Fortune 100 clients on the practice. After graduation from Florida State with a degree in marketing, Andy began his career in the event marketing group at Florida State Athletics. Soon after, he launched his own event marketing company and after five years merged with a major sports marketing firm. Andy spent six years with NSG Corporation as the Senior Vice President leading the sales and marketing for the firm who produced events for over 200,000+ attendees annually across the globe. Andy and the NSG team worked with the 1996 Olympic Games in Atlanta to produce portions of the Opening Ceremonies. Following NSG, Andy secured the role as COO at Fanizzi Associates, one of the nation’s largest event pharmaceutical firms. There he managed the overall operations of the company who executed over 400 events annually for physicians and internal pharmaceutical clients. Revenues exceeded $40 million a year. In 2002, Andy left Fanizzi Associates, and launched AMI with the vision of owning and operating a premiere event marketing and meeting management firm. Since 2002, AMI has grown into a multi-million dollar organization producing hundreds of events annually. The firm has managed programs in more than 20 industries for clients such as Novartis, Mars, Cleveland Clinic, J & J, Baxter, Pfizer and Office Depot. Andy’s vision of keeping AMI on the forefront of meetings technology, theory and practice has made it an industry leader. He is a member of MPI, Site, and the American Marketing Association. He volunteers as a chair of the Human Rights Campaign. Andy's day-to-day responsibilities include client acquisition, consulting and overall company strategy.

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