Why you should have a safety plan in place for your next meeting

When meeting planners think of forming a contingency or safety plan for their next meeting, they usually feel overwhelmed. Industry experts say meeting planners who ask at the right questions and do the proper research should be able to put together a plan with ease. Remember, it’s vital for every meeting or event to have a safety plan in place!

Why you should have a safety plan in place for your next corporate meeting or event

The first step in preparing any safety plan for an event, meeting or conference is trying to envision all the problems that could arise. Ninety-nine per cent of all issues that could arise are in the following four categories:

  • Natural disasters: storms
  • Accidental issues: medical issue
  • Technology: computers
  • Human frailty: crime

The second step is to decide what you need to know about a certain meeting destination while performing a site inspection. While inspecting a meeting location, don’t be afraid to ask questions such as “What happens if the water suddenly stops working or if there is a power outage?” You may also want to know what emergency plans have been put into place for previous meetings.

Another important consideration is contracting. Make sure you think ahead when signing a contract with a venue or hotel. In 2006 when Hurricane Charlie came roaring through Southwest and Central Florida, our company, AMI, had 500 attendees at a conference in Orlando. We had stipulated in the contract a clause that we could postpone the meeting as the hurricane approached with no penalty. Thank goodness we did. We saved the client over $55,000 in lost food/beverage and accommodation charges. Most venues are willing to include this stipulation, especially during the negotiation process.

Here is an example of an addendum you can put into any contract:

Safety of Attendees

In the event the program is moved or delayed because of an act of God, war, acts of terrorism, government regulations, disaster, strikes, civil disorder, or curtailment of transportation facilities, the Hotel will enact a safety plan to ensure the safety of the attendees. To the extent that such circumstance makes possible for the Hotel to provide, at the Hotel facilities. The ability to terminate this Agreement without liability pursuant to this paragraph is conditioned upon delivery of written notice to the other party setting forth the basis for such termination as soon as reasonably practical – but in no event longer than ten (10) days – after learning of such basis; however in the case of postponement or movement of program, there will be no fees associated with the change of program.

Meeting planners should not feel paralyzed when putting a safety plan together. No one is perfect, but being prepared as possible for unseen problems is always a good rule of thumb. Not having a safety plan in place for any meeting or event is not a risk you want to take. You may not need one 99 times out or 100, but the one time you don’t have one in place will be the time you need it!

About the author:

Andy McNeill, CEO of AMI, is a veteran of the meetings and event industries, with more than 25 years of experience in the profession. He has assisted firms in a variety of industries including pharmaceutical, biotech, healthcare, consumer, sports marketing and investment banking. He firmly believes in the strategic meeting marketing model and provides consulting services to Fortune 100 clients on the practice. After graduation from Florida State with a degree in marketing, Andy began his career in the event marketing group at Florida State Athletics. Soon after, he launched his own event marketing company and after five years merged with a major sports marketing firm. Andy spent six years with NSG Corporation as the Senior Vice President leading the sales and marketing for the firm who produced events for over 200,000+ attendees annually across the globe. Andy and the NSG team worked with the 1996 Olympic Games in Atlanta to produce portions of the Opening Ceremonies. Following NSG, Andy secured the role as COO at Fanizzi Associates, one of the nation’s largest event pharmaceutical firms. There he managed the overall operations of the company who executed over 400 events annually for physicians and internal pharmaceutical clients. Revenues exceeded $40 million a year. In 2002, Andy left Fanizzi Associates, and launched AMI with the vision of owning and operating a premiere event marketing and meeting management firm. Since 2002, AMI has grown into a multi-million dollar organization producing hundreds of events annually. The firm has managed programs in more than 20 industries for clients such as Novartis, Mars, Cleveland Clinic, J & J, Baxter, Pfizer and Office Depot. Andy’s vision of keeping AMI on the forefront of meetings technology, theory and practice has made it an industry leader. He is a member of MPI, Site, and the American Marketing Association. He volunteers as a chair of the Human Rights Campaign. Andy's day-to-day responsibilities include client acquisition, consulting and overall company strategy.

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