Four Points by Sheraton launches ‘Friends of Four Points’ program globally

Recognizing that it’s often the friendly gestures that are most appreciated by business travellers after a long day on the road, Starwood Hotels & Resorts Worldwide, Inc.’s Four Points brand is saying to its guests, “Hey friends, this one’s on us.”

The brand is launching “Friends of Four Points” globally on July 16, 2012. During the 3-month promotion, from mid-July through end of September, all guests checking in at any of more than 160 Four Points Hotels around the world on Mondays through Thursdays will receive a Friends of Four Points “token” for a free perk. The token will be valid for one of four offerings, including a “buy one get one free” Best Brew℠ as part of Four Points’ popular Best Brews℠ craft beer program, free dessert, free specialty coffee or free tasty appetizer. Guests can redeem their token during their current stay or during a future stay at any of 160+ Four Points hotels around the world through the end of year.  Why? Because everywhere they go, they’re a friend of Four Points.

Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood, commented, “At Four Points, our guests appreciate honest value and genuine service.” He continued, “This new initiative reinforces the fact that we see our guests as ‘Friends of Four Points’ and that we’ll do everything we can to make them comfortable on the road.”

The brand is celebrating the start of the Friends of Four Points promotion with a Friends of Four Points Global Scavenger Hunt. A series of five, oversized Friends of Four Points tokens will be hidden at Four Points hotels across the globe, with clues posted daily on the brand’s Friends of Four Points Facebook tab starting on July 16 at The first person to find the token at each location will win a fantastic 3-day trip to any Four Points hotel of their choosing around the world, including complimentary airfare, hotel stay and spending money.

As added celebration during launch week (and to keep everyone alert while they search for clues!) Four Points is hosting a “worldwide wake-up call” on Wednesday, July 18th. This worldwide wakeup call provides anyone who stops into any Four Points hotel with a free cup of coffee to help them power through midweek.

For more information on Friends of Four Points and to see what perk is offered at the hotel you’re traveling to next, visit, a global microsite where travelers can discover each hotel’s chosen perk or find special offers.

Four Points rapid growth has solidified its place as Starwood’s second largest brand with the second-biggest global pipeline. “Best for business,” Four Points knows that comfort doesn’t need to be complicated and has helpful amenities like free bottled water and free Wi-Fi in public spaces. A delicious breakfast with great coffee and refreshing, local beer with Best BrewsSM help guests to start and end the day right.

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