MPI and HSMAI launch groundbreaking strategic partnership

Meeting Professionals International (MPI) announces a revolutionary strategic partnership with Hospitality Sales and Marketing Association International (HSMAI) that leverages both organizations’ knowledge, training, professional development and marketplace opportunities to enhance their respective members’ experience, value and industry relevance.

In this partnership MPI will provide its industry-leading education for meeting planners at certain HSMAI events, and HSMAI will provide training and professional development for suppliers at select MPI events.

“Our members are the heart and soul of MPI and we’re thrilled to combine our extensive knowledge with HSMAI to offer more comprehensive events. This partnership allows us to better serve our supplier members and heightens the business value of our events for all members. This is a great step into MPI’s future,” said Cindy D’Aoust, MPI COO and interim CEO.

The first activation of the MPI / HSMAI partnership is occurring now at MPI’s World Education Congress in St. Louis. Suppliers attending WEC can attend HSMAI tracks titled, “Hotel Sales Giants Talk About What’s Keeping Them Up at Night” and “ Sales and Revenue Management: Managing the Relationship,” which draw on HSMAI leaders with expertise in fueling sales, inspiring marketing, and optimizing revenue. MPI will then share its expertise with attendees at the upcoming HSMAI’s MEET National planner and supplier event Sept. 5-6 in Washington, DC.

“We are very excited to partner with MPI and expand our reach to meeting planners while in tandem supporting MPI as they strive to better serve their supplier members at events. The relationship is a great compliment that will increase knowledge offerings, and drive business opportunities at our respective events,” said Fran Brasseux, Executive Vice President at HSMAI.

This is the first partnership for MPI and HSMAI. MPI and HSMAI will identify further opportunities as the relationship progresses such as the possibility of joint membership.

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