Site introduces new Certified Incentive Specialist certification for incentive travel professionals

To give professionals a greater understanding of the theory and practice of creative and effective utilization of incentive and motivational travel programs to drive business results, Site is introducing the Certified Incentive Specialist (CIS) certification program. This course will provide emerging professionals, faculty and students aspiring to enter this specialized segment of the meetings and events industry a competitive advantage as incentive planners or suppliers.

“As Site is the global leader in delivering training for incentive travel practitioners, we are introducing this new certification to raise the bar on the competency and competitiveness of professionals in the motivational experiences and incentive travel industry,” said Site Managing Director Allison Summers. “The Site International Board of Directors launches this program with great excitement, and it is one of many educational initiatives Site is bringing forward over the coming year.”

Professionals can receive the CIS designation by attending a two-day live education program that addresses the fundamentals of incentives, the value proposition of motivational programs and non-cash awards, the value chain, the composition of the incentive travel market, and the successful planning and delivery of incentives. Attendees of these programs will also benefit from valuable network building in the industry. The first two education programs will be held 7 and 8 December 2012 in Chicago, Illinois, USA, and 9 and 10 December 2012 in Los Cabos, Mexico. In the development of the program, Site selected Avanti Business Solutions, Inc., to serve as the valued delivery and management partner.

“With the CIS, individuals from around the globe will acquire and validate th eir comprehension of the incentive travel industry,” said Fernando Compeán, CMM, CITE, CMP, CMS, President of Avanti Business Solutions. “The CIS is a significant stepping stone to reaching higher levels of professionalism.”

The certification program is open to all industry professionals. Site members receive a preferred registration rate; non-members receive a complimentary Site membership with their registration for the course. To see full program content and learn more about CIS certification, please visit

About Site

Site has grown since its inception 40 years ago to nearly 2,000 members in 90 countries with 28 local and regional chapters. It is the only global authority connecting motivational experiences with business re sults. The community of Site professionals brings best-in-class solutions, insights and global connections to maximize the business impact of motivational experiences regardless of industry, region or culture. Site serves as the source of expertise, knowledge and personal connections that will catapult and sustain professional growth, and help build the value of extraordinary, motivational experiences worldwide. Learn more at

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