Starting the conversation

As the editor of one of Canada’s premier business publications for corporate meeting and event planners, I get to meet and learn about some of some of our industry’s top professionals.

With the creation and development of the new Corporate Meetings Network web portal and our new meetings industry blog, my job will also now allow me to share some of the insights, ideas and issues contributed by many of those professionals in a less formal and more conversational way. In other words, the kinds of things I might chat with you about if we met around the proverbial water cooler (which makes me wonder, with the advent of social media, does this phenomenon even exist anymore?).

With this inaugural blog post, I’d like to start with the importance of creativity in the meetings industry. As we all know, creativity is a critical component of any successful planning business. Apple founder Steve Jobs once remarked in a magazine article that creativity can be seen as the process of simply connecting things, whether it’s people, ideas, products, technology, business, marketing or experiences. When it comes to their ability to connect the many diverse components of a meeting or event into a cohesive and functioning whole, most planners are creative geniuses. In fact there are very few professions that I know of that lean so heavily on this ability to bring order out of chaos.

So how do you help a meeting or event planner become MORE creative? That’s what you’ll find out by checking out the cover story of the latest issue of Corporate Meetings and Events magazine.  You can also find the link to the online version here.

Meanwhile, we’d love to hear your thoughts and ideas on creativity – or any other industry issue you think deserves its 15 minutes. Just post a comment or send me an email at [email protected].

About the author:

Sean Moon brings more than 20 years of senior communications experience to the MediaEdge team. His experience includes several years as an editor with the Canadian Press, 10 years as the Corporate Communications Director of an international nutrition marketing company, several years in the magazine advertising industry and more than five years as a communications and PR consultant. He has also worked extensively in magazine production, corporate event planning, public relations and marketing communications.

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