MPI Foundation releases first-ever meeting design study

Research and toolkit to help meeting planners reduce costs and increase value

Meeting Professionals International (MPI) Foundation has published the first comprehensive research study on meeting design.

As the industry undergoes a paradigm shift in how it defines, plans and executes meetings and events, the meeting design study and the tools that accompany it provide both a framework and a bridge between the state of meetings today and the future.

“Meeting design is about reducing a meeting or event down to its most essential elements and directing increasingly limited resources toward what matters most – your attendees,” says John Nawn, founder of The Perfect Meeting and lead researcher of the study.

The tools created as a result of the study will provide guidance on how planners can design more effective meetings and undertake new approaches to create breakthrough experiences. The Meeting Design toolkit includes how-to guides, worksheets and case studies as they relate to the following principals:

  • Assessment and evaluation
  • Experience
  • Distributed learning
  • Collaboration
  • Meaningful engagement

“Given the ‘new normal’ facing all meeting professionals to do more with less, meeting design represents one of the few opportunities to actually reduce real costs while simultaneously increasing value,” Nawn says.

The research will be shared during an educational discussion on meeting planning at IMEX America in October.

The research was conducted by Association Insights and The Perfect Meeting, and sponsored by Jumeirah Hotels & Resorts, PSAV Presentation Services and Omni Hotels & Resorts. The information culled from this study is immediately applicable and will be a rich resource to the meeting and business event industry. The Meeting Design toolkit will help professionals remain relevant and valuable strategic assets to their organizations.

To access the full research study and toolkit, visit

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