Promoting Incentive Creative Excellence (ICE) in Canada
Since 1980, the Site Crystal Awards program has served as the global benchmark for excellence in travel incentive programs, and is regarded as the highest honour in the motivational events and incentive travel industry.
The Site Canada ICE Awards will complement the spirit of the Crystal Awards by providing a local Canadian focus, and are designed to give members the opportunity to receive industry acclaim for the world-class travel incentive programs which they regularly design and deliver. Special attention will be paid to programs that excel in the design of unique, memorable experiences that deliver measurable benefits for their clients through the use of unique group and individual incentive travel experiences.
Site Canada ICE Awards will be presented annually in two categories: ‘Program Excellence’ and ‘Destination Excellence’.
‘Program Excellence’ will recognize an incentive program, designed and managed by a Site Canada member, and applies to both group and individual travel incentive programs.
‘Destination Excellence’ will recognize a creative and impactful initiative developed by a Site Canada member, aimed at promoting the growth of the incentive travel market as a whole. Special consideration will be given to promoting collaboration with the destination, and showcasing cultural and other unique elements.
The qualifying period for eligible incentive programs is January 1, 2013 to June 30, 2014. Submissions will be accepted until September 30, 2014.
The inaugural ICE Award winners will be announced at Site Canada’s flagship Education Day event on October 28th,2014. Winners will be awarded the exciting ICE Awards trophy, and will be given the privilege to use the contest logo on their own business cards and company website.
Recognition will also be included on the Site Canada website and in SiteLines, the Site Canada newsletter.