SITE to debut new incentive travel curriculum at Global Conference

The SITE Global Conference, the association’s largest annual event, will bring together over 300 global incentive travel professionals to Rotterdam, Netherlands 14-17 November 2014.

“It has been several years since SITE held its annual conference in Europe, and I am excited to welcome members and incentive travel professionals from around the world to the cosmopolitan city of Rotterdam,” shared Paul Miller, SITE President 2014. “This year’s conference will be like no other as we celebrate our new brand as the Society for Incentive Travel Excellence and introduce a new, comprehensive incentive travel education curriculum.”

The conference will provide a dynamic experiential learning environment designed to enhance engagement and interaction with delegates. Sessions will be broken into four tracks and will provide all delegates, regardless of their discipline, practical and tangible takeaways that they can immediately put into practice to improve their business and enhance their professional careers. The core tracks include:

  • The Business Case for Incentive Travel
  • Selling to the Incentive Market
  • Managing Incentive Travel Programs
  • Experience Management

In addition to the new curriculum, SITE will offer delegates the opportunity to enroll in the SITE Certified Incentive Specialist (CIS) certification course that will be held in conjunction with the conference.

The conference agenda includes unique experiential learning adventures to allow delegates to explore Rotterdam and surrounding areas such as Amsterdam and Brussels. These guided tours will provide a deeper understanding of the region and help delegates discover the many characteristics that make the Netherlands a unique destination for incentive travel.

“The theme that the Rotterdam host committee has envisioned, Orchestra of Emotions, is our promise to every attendee that your senses will be stimulated at this conference,” added Kevin Hinton, SITE chief excellence officer. “Throughout your experience in Rotterdam, you will be highly engaged: challenged to think anew, inspired to reflect, and provided with the opportunity to grow.

To learn more about the SITE Global Conference and to register go to

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