In alignment with its new brand, this fall SITE will debut a comprehensive education curriculum designed to elevate the knowledge and competency of incentive travel professionals worldwide. All three tracks will be previewed during Smart Monday at the start of IMEX America week in Las Vegas. The courses will also be offered at the SITE Global Conference 2014, 14-17 November in Rotterdam, Netherlands.
“While a number of industry associations offer education focused on meeting planners, SITE is the only global organization dedicated to providing education specific to the incentive travel segment of the MICE market,” said Kevin Hinton, “The new SITE education has been designed to provide global incentive travel professionals the theory, essential skills and practice on the sales, planning and execution of incentive travel programs that drive business results. These courses are our next level of education, the follow-on to many of the topics that we cover in our entry-level certification, the Certified Incentive Specialist (CIS).”
The mid-level curriculum is comprised of three key tracks, each containing 3-5 courses, geared to specific industry disciplines. It is anticipated that there will be more than 15 hours of unique coursework that will provide continuing education credit (CEs) for meeting and incentive travel professionals.
| Track | Audience | Goals |
| The Business Case for Incentive Travel | Incentive Travel Professionals who represent both buyers and suppliers | Participants will be equipped with the “whys” of incentive travel: why it works as a vehicle for engagement and retention and why it makes sense from a business perspective. Modules cover the psychology of employee loyalty and engagement and why incentive travel works. |
| Selling to the Incentive Market | Incentive Travel Professionals who represent both buyers and suppliers | Participants will improve their sales skills by addressing issues specific to selling incentive travel. Modules cover telling your story, reputation and relationship management, RFP response, negotiating contracts and a blueprint for successful site inspections. |
| Managing Incentive Travel Programs | Incentive Travel corporate and third-party planners | Participants learn about the essential elements within the three pillars – Service, Operations and Management – needed to successfully manage incentive travel programs. Modules cover planning and logistics, financials and marketing. |
Do not miss out on this unique opportunity to strengthen your career with the skills these education tracks will provide you and register for the SITE Global Conference 2014 today. “The theme of the SITE Global Conference 2014, Orchestra of Emotions, is our promise to every delegate that your senses will be stimulated at this conference,” added Hinton, “Throughout your experience in Rotterdam, you will be highly engaged, challenged to think anew, inspired to reflect and provided with the opportunity to learn and grow.”
To register for the SITE Global Conference, go to www.siteglobal.com/globalconference.
To register for the IMEX America Smart Monday education, go to www.imexamerica.com/events/education/smart-monday/.
