The Ottawa Convention Centre and Shaw Communications Inc. announced today a multi-year agreement that will see the award-winning downtown venue be named Shaw Centre, effective immediately.
“This exciting relationship will help position the Shaw Centre and our city for continued growth in the lucrative national and international meetings and conventions marketplace,” said Centre Chair Marc Seaman. “Over the coming decade, the Shaw Centre will leverage the strength of one of Canada’s leading brands and media organizations to enhance and increase its profile and standing as a world class convention facility.”
“We are privileged to work with this world-class and award-winning facility, and are eager to showcase the Shaw brand to hundreds of thousands of local, national and international visitors that come to the Shaw Centre every year,” said Brad Shaw, Chief Executive Officer, Shaw Communications. “The Shaw Centre reflects our commitment to strengthening our presence with our customers, communities, regulatory and government stakeholders in the nation’s capital. We are honoured to be a partner of one of the world’s greatest convention venues.”
“We are delighted to partner with Shaw Communications and we look forward to working with them,” said Centre President and CEO Patrick Kelly. “Over the coming weeks, we will be executing a comprehensive plan to communicate with clients, stakeholders and suppliers across multiple channels to ensure broad awareness of the name change in support of our strategic growth initiatives in Canadian and international markets.”
This agreement will allow the Shaw Centre to elevate its existing profile and standing as one of Canada’s premier national and international convention facilities by leveraging Shaw’s strength as a leading Internet and content-experience company.
The partnership will provide Shaw with the opportunity to showcase its leading media brands, products, and services to guests from Canada and abroad. Notably, visitors to the Shaw Centre will enjoy seamless access to Shaw Go WiFi – Shaw’s carrier-grade wifi network – throughout the building with complimentary access available to all guests in recognized gathering areas.
In the coming months, the Shaw brand will be visible on new interior and exterior signage and across all communications platforms.
The Shaw Centre will continue to use “Canada’s Meeting Place” as its descriptor, and will continue to partner closely with Ottawa Tourism in all domestic and international marketing efforts to ensure the Centre is positioned as the premier meeting venue in Canada’s Capital. Shaw has secured naming rights for a period of 10 years.
