Tourisme Montréal is proud to announce that it received the coveted Destination Award from the Responsible Travel & Tourism Forum (RTTF) yesterday in Toronto. This accolade is part of the Leadership Awards, presented annually by Baxter Travel Media since 2008 to recognize Canadian tourism organizations that have demonstrated a commitment to socially, economically, and environmentally responsible practices.
This recognition underscores the work accomplished by Tourisme Montréal under the tourism industry’s Green Plan, but also within the organization itself. All Tourisme Montréal departments take part in integrating environmental responsibility into inhouse management practices and thus earned the RTTF honor through real teamwork.
As part of its environmental responsibility approach initiated in 2008 and formalized in 2011 with the creation of a position dedicated to sustainable tourism, Tourisme Montréal engages the Montreal tourism industry through various activities. Thanks to the support of the tourism industry’s Green Committee, Tourisme Montréal raises awareness of, supports, and promotes Montreal tourism businesses that care about sustainable development.
“I am extremely proud of the work accomplished by Tourisme Montréal in terms of sustainable tourism,” said Tourisme Montréal CEO Yves Lalumière. “Once again, our organization has demonstrated initiative and leadership in a sector that is key to the future of tourism.”
Although initially intended for the eco-friendly conference industry, Tourisme Montréal’s Green Plan gradually developed into a more global action plan seeking to make a larger number of stakeholders more socially, economically, and environmentally accountable. The restaurant, hotel, and festival industries thus play an important role in positioning Montréal as a sustainable tourist destination.