Reopening Exhibitions Key to Rebuilding Economies: GED 2020 Focus

Global Exhibitions Day (GED) is going virtual in 2020 due to COVID-19.

Held each June, exhibit and event industry professionals come together to foster relationships and build awareness with legislators and other policy influencers.

This year, the International Association of Exhibitions and Events aims to raise awareness of, and advocacy for, the impact face-to-face exhibitions have on local economies, and the critical role they play in building businesses and connecting people around the world.

GED is actively supported and promoted by the global association of the exhibition industry, UFI, and more than 40 partner associations, as well as their members.

“In the spirit of creating an opportunity out of a crisis, I challenge all of us to promote our industry at every opportunity and to ensure everyone knows the role we play in an economic recovery,” says UFI president, Mary Larkin.

The day to incite change and celebrate is June 3. In order to provide a strong, unified message to stakeholders worldwide, all members of the exhibition industry are encouraged to use the hashtag #GED2020 on social media, post photos of themselves and their colleagues with the GED logo, share stories from an exhibition, create a behind-the-scenes event video, organize or attend a GED-related webinar, or take part in other engaging activities.


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