Acquisition of Fervent Events Creates New Experiential Marketing Powerhouse

Canadian-based Influence Marketing has acquired one of the country’s fastest growing companies, Fervent Events.

“For 27 years, Influence has been committed to ongoing growth and that means continuously strengthening our team and service offerings,” says Chris Wilson, managing director of Influence.

The services of the two firms will now be jointly offered to clients. These include talent acquisition, retail marketing, event activation, experiential promotions, digital marketing and sales support.

“Put simply, Influence will act as a service upgrade to Fervent clients,” says Fervent’s founder and president, Calum McGuigan, who will join the Influence management team. “Whilst we are experts only in experiential, they are experts in multiple channels. Knowing that Influence will further shape and foster all good relationships really excites me. It’s a great fit across the board.”

Launched on a shoestring budget of $4,000 in 2009, Fervent is a Toronto-based experiential marketing agency that specializes in creating live brand experiences hinged on face-to-face interactions. The firm creates, develops and executes non-traditional marketing campaigns that engage target markets directly. Fervent also executes client in-store programs, street team campaigns and third-party staffing needs.

Located in Mississauga, Ont., Influence creates immersive brand experiences in-field, amplifies them online and drives purchases in-store. Its mandate is to help clients engage consumers through innovative campaigns strategically designed to influence buying decisions.


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