With the growing global health concerns about the spread of COVID-19, CES will be an all-digital experience in 2021.
According to the Consumer Technology Association (CTA), which owns and operates the CES, the decision to shift the U.S.’s largest business-to-business trade show and conference to an online format was a result of concern for the tens of thousands of people expected to convene in Las Vegas for the multi-day event, which was originally set for Jan. 6-9, 2021.
“Technology helps us work, learn and connect during the pandemic — and that innovation will also help us reimagine CES 2021, and bring together the tech community in a meaningful way,” says CTA president and CEO, Gary Shapiro. “By shifting to an all-digital platform, we can deliver a unique experience that helps our exhibitors connect with existing and new audiences.”
CTA officials says CES’s virtual format will be a new immersive experience, where attendees will have a front row seat to discover and see the latest technology. Participants will hear from the world’s tech leaders, see cutting-edge technologies, explore services through dynamic product showcases and live demos, and engage with global brands and startups — all from the comfort and safety of their home or office.
CES plans to return to Las Vegas in 2022, where it will combine the best elements of a physical and digital show.