New Platform Provides Enhanced Virtual Event Experience

Mediasite Events has announced a complete virtual solution platform to take an event online.

“(It’s) everything you need to keep the show going, despite COVID travel restraints,” says Joe Mozden Jr., CEO of Sonic Foundry, the maker behind Mediasite. “Virtual events are the new normal and even as the world starts to re-open, we believe it is forever changed.”

The complete virtual platform allows users to expand reach with live or simulated live streaming. A technician works with each speaker via a virtual speaker-ready room and handles all technical aspects throughout the entire presentation to ensure a smooth experience for conference presenters.

It also gives attendees engaging content. Capturing and delivering the content via Mediasite means viewers can benefit from a livelier experience with several feeds — they can see both the speaker and presentation materials in two large windows. Viewers can benefit from closed captions, interactive features like live chat, polls and speaker Q&A, as well as a robust search field to seek out individual videos or entire video libraries to find exact moments. Plus, in a virtual setting, presenters can be more engaged with audiences by watching their pre-recorded sessions together with viewers and answering questions in real-time.

One of the goals of Mediasite is to recreate in-person networking that audiences expect. This is done by providing a customized website that looks like a convention centre — a welcome lobby with clickable banners, signage and exhibitor logos. From dynamic virtual expo halls to interactive features, virtual attendees are immersed in an engaging online experience.

What’s more, e-commerce options allow organizers to generate additional revenue with tiered sponsorships. Sponsors can share embedded promo videos, ads and company information to connect with attendees.

“Over the years, we’ve captured thousands of events from around the world and we’ve learned what makes the most engaging online experiences,” says Mozden Jr. “We’ve used our data from those conferences to create the highest-quality, easiest to use virtual event solution on the market.”


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