MMBC’s New Video Series Addresses Advocacy Work and Initiatives

Meetings Mean Business Canada (MMBC) started the year with a new video series outlining its key activities for the first quarter of 2021.

The first video, featuring chair Clark Grue, addresses the coalition’s advocacy work and provincial initiatives.

Grue explains MMBC will continue to advance the following messaging to all levels of government: face-to-face events bring business leaders together to create transactional opportunities that drive the economy, jobs and other growth opportunities; and the business events sector has decades of proven expertise in hosting controlled, safe gatherings, including sophisticated delegate tracing systems during and after events, and is ready to assist governments in their efforts to rebuild Canada’s economy.

MMBC is presently working with provincial governments to help develop protocols to reopen safe and healthy business events. As part of its ongoing federal advocacy work, the coalition will continue to communicate positive initiatives to decision-makers in Ottawa.

Grue also discussed Global Meetings Industry Day in the video. The annual event will be online-only this year in light of COVID-19 meeting restrictions, travel guidance and social distancing policies. Held April 8, it will focus on the topic of reopening business events safely and in a controlled fashion. Key discussions will include why business events are crucial to economic recovery in all industries; how the sector is supporting its hardest-hit members; and protocols and ideas for reinstating safe events. MMBC will extend personal invitations to the event to high-level federal and provincial leaders as well as industry stakeholders.


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