Vok Dams Collaborates with IBM to Elevate Digital Marketing and Events

Vok Dams has joined forces with IBM to facilitate virtual events and digital customer and brand experiences.

The Germany-based event and live marketing agency announced the collaboration Feb. 17.

By creating the platform, Marketing Experience Hub, which runs on IBM Cloud, Vok Dams will enable companies to host events and fairs virtually during the pandemic and beyond, and ensure seamless customer engagement.

“The creation of our digital event platform is an example of how digitalization can be advanced in the shortest possible time,” says Vok Dams CEO, Colja M. Dams.

Vok Dams will design and implement new formats and event concepts that are developed individually for clients, based on the IT expertise, AI and cloud technologies from IBM that the platform is built on. Solutions such as IBM Watson Media Live Streaming or automated subtitling of digital event content will be used according to the respective event concept. Customers can follow an event online, dial into parallel channels and interact with speakers via chat. AI solutions like media libraries or newsrooms serve as a basis for addressing customers before and after the event.

“Hybrid and virtual formats for conferences are here to stay,” says IBM Dach chief digital officer, Daniel Unkelhäußer. “Hybrid cloud allows brands to combine and access different platforms and data needed for the event. Clients can scale as needed and use data capacities according to demand, as well as target services in the cloud.”


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