IAEE Adds Digital Events Management to Education Curriculum

The International Association of Exhibitions and Events (IAEE) has expanded its Certified in Exhibition Management (CEM) learning program to include digital events management.

Research has shown that as the industry recovers, the demand for hybrid and digital events will continue. This prompted the CEM commission to approve the curriculum addition.

“Although the industry handled the crisis as gracefully as possible last year, it was still forced to move quickly. We learned a lot from that experience and the result is the digital events option that was not as widely used until now,” says CEM commission chair, LeeAnn Norton. “The CEM commission agreed that now is the time to fine tune that information so we can see how and where it fits into the bigger picture as we transition back to face-to-face events.”

The new module is designed for the typical CEM candidate with three to five years of experience. It will be available to students currently enrolled in the CEM program, as well as the more than 3,500 current CEMs from around the world.

After completing the course, IAEE says participants should be able to identify different types of digital events, know how to build a basic digital event strategy and understand the three major components of a digital event and all they encompass.

The digital events management program will be offered during CEM Week, held Aug. 9-13, in Palm Beach, Fla.

Globally recognized, the CEM designation demonstrates the highest professional standard throughout the exhibitions and events management arena. The learning program follows strict guidelines in certification licensing to offer modules for industry professionals that sets it apart from other organizations’ programs in the marketplace. It was first created in 1975 to raise professional standards in the event industry and it continues to be the premier mark of professional achievement.


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