Hopin Acquires Attendify

Hopin, a leading all-in-one event management platform that enables immersive and interactive experiences from anywhere, is  expanding its event marketing suite with the acquisition of Attendify.

Johnny Boufarhat, CEO and founder of Hopin, said in a press release, “As we continue to help our customers navigate a reshaped events industry, our focus remains on investing in Hopin’s all-in-one platform, including augmenting it with intuitive marketing tools. With the addition of Attendify, our event marketing suite gets even better and we can deliver more meaningful tools to organizers. With our new free plan, anyone can create events, wherever they are.”

Michael Balyasny, CEO and founder of Attendify, said, “We’re extremely proud to join the Hopin team with the shared goal of creating the best possible user experience in event technology. At Attendify, we’ve always believed not only in the power of events to bring people together to forge meaningful connections, but also in the massive potential that lies in unlocking event data to further enhance the attendee experience. Unifying our products and merging the minds of our talented teams will be invaluable to our customers.”

Founded in 2011 by Michael Balyasny, Attendify’s intuitive and data-driven technology and talented team will bring significant additions to Hopin’s all-in-one platform so it can empower organizers with the elevated tools they need to reach more audiences.

Attendify’s products will enhance Hopin’s portfolio in several ways, including Audience CRM, which will soon be introduced on Hopin as a comprehensive, attendee data platform that will automatically capture engagement, identify intent signals, and use event data to drive growth. With Audience CRM, event organizers will have a 360 degree engagement database to understand which attendees visited a sponsor, voted in a poll, or engaged with a session.

As part of its mission to make the world feel smaller and more connected, Hopin has launched a new plan so anyone can create an event for free. Hopin’s free plan unlocks access to organize smaller gatherings of up to 100 people invited by the organizer and delivers a user-friendly experience for events lasting up to two hours. Organizers can activate audience interaction with networking, Q&A, polls, and whiteboarding, amongst other exciting features. See more about the free plan at hopin.com/lp/free-plan.

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