Experiential Agency Adopts Rapid COVID-19 Testing for Events

Toronto experiential agency Event Circle has launched rapid COVID-19 testing for corporate and private events.

The company says the goal of introducing the Health Canada approved testing is to help clients ease back into the world of events safely now that Ontario is in Stage 3 of its reopening plan.

Trained on-site nurses will collect and complete SARS-CoV-2 viral nucleoprotein antigen tests for all staff and guests as they enter an event. The process consists of a painless, shallow nasal swab that requires five to 10 seconds in each nostril. Results are available in just 15 minutes, with a 96 per cent sensitivity rate and a 100 per cent specificity rate.

While results are processed, individuals are recommended to return to their vehicles, maintain proper social distancing and wear personal protective equipment (PPE). If there is no detection of COVID-19, those with negative results will be invited to enter the event and are no longer required to wear PPE. Should the test result be inconclusive, the individual will require a second test. If a positive test occurs, the proctor will report this information to the event manager and recommend that the person receive a PCR test off-site.

Founded in 2015, Event Circle specializes in creating memorable, unique and interactive experiences for events nationwide. The company is known for its unique digital activations and creative strategy for clients like Instagram and MLSE.


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