Final IMEX Buzz Day Aims to Help Create Trend Watchers

Business event professionals can learn how to become trend watchers and create products, services and campaigns tailored to future needs at the next IMEX Buzz Day.

Taking place Sept. 15, the free virtual experience features panel sessions about what lies ahead in the world of business, events and technology.

“Predicting and responding to the future business landscape can sometimes be difficult but it’s always essential,” says IMEX Group CEO, Carina Bauer. “Our exciting range of experts have a laser focus on the future and can share insight into the developments set to shape our world.”

Founder of New World Same Humans, David Mattin leads the Buzz Day sessions. Mattin will share key trends set to reshape behaviours and expectations this decade, as well as practical tips on how to identify what’s around the corner and apply it to business planning.

In another session, the future of technology is explored by the experts behind Run the World, Swapcard, Cvent and EventMB. Bauer is joined by a lineup of industry insiders who will share perspectives on what the future holds for the events industry. The panel includes Nicola Kastner, vice-president and global head of event marketing strategy at Sap; Colja Dams, owner of Vok Dams; and Mike Dominguez, president and CEO of Associated Luxury Hotels International (ALHI).

The final in the series of monthly Buzz Days on the IMEX BuzzHub — the first was held in May — has also been designed to provide the inside track on IMEX America, helping participants plan their show experience.

In a series of ‘ask me anything’ sessions, participants are invited to (virtually) meet the IMEX team who will provide information on preparations for the largest international show for incentive travel, meetings and events. The team will offer practical tips to help those who are new to IMEX America to achieve the best business value, as well as share the latest updates on the speaker program. They will also introduce participants to the show’s new home at Mandalay Bay in Las Vegas.

IMEX America takes place Nov. 9-11.


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