The Tourism Kamloops board of directors has named Monica Dickinson as the organization’s new CEO. After a thorough process, she has been chosen to lead Tourism Kamloops through its next chapter.
“Tourism Kamloops is about to enter a period of growth. We know there is pent-up demand for travel and as travel restrictions continue to lessen, we know we need a strong leader to navigate this new era,” explains board chair Percy Amaria. “We are excited to work alongside Monica in her new role as CEO and are confident in her ability to bring stakeholders, staff, and our tourism community together to thrive for the foreseeable future.”
The board undertook a national search after the announcement of Beverley DeSantis’ retirement. The applications were highly competitive, and the evolution process was rigorous. The board remained impressed with Dickinson at each decision point, and they are thrilled she accepted the offer.
“It is rare you find a candidate who has been invested in your mission since the beginning of their career.” says Amaria. “Monica’s passion for tourism is multifaceted. She understands the needs of Tourism Kamloops’ stakeholders as well as the expectations of our city’s visitors through her personal, educational, and professional endeavours. Monica personifies the values and qualities of Tourism Kamloops – not because of her work experience with the organization but because of her dedication and experience as an individual.”
Monica’s tourism experience runs deep within Kamloops and the Thompson Okanagan. Her education in tourism was based in Kamloops, initially focused on hotel and resort management leading to graduation from Thompson Rivers University’s Tourism Management program. During her studies she was a lead tourism ambassador for Kamloops. She then went on to play key roles in media relations, sales, and community tourism development for the Thompson Okanagan Tourism Association.
In 2007 she officially joined the Tourism Kamloops team undertaking foundational roles in the organization for the last 15 years.
“I am incredibly grateful for this opportunity and am honoured to continue my work with the Tourism Kamloops team. As a passionate champion for this city and our industry, I am ready to put the work in on behalf of our very important tourism community,” says Dickinson, who will officially take on the leadership role March 15, 2022.