MMBC Welcomes Six New Directors


Meetings Mean Business Canada (MMBC) has expanded its volunteer board of directors with the addition of six new members. The appointments bring MMBC’s total board seats to 16.

“I’d like to personally welcome our new board members,” says MMBC chair, Laura Pallotta. “Members of our volunteer board bring decades of valuable industry experience as well as a commitment to MMBC’s mission as a united voice for Canada’s business events industry.”

The six new directors are:

Alexis Kereluk, Partner, ConnectSeven Group: A specialist in research-based event strategy and impact tourism, Alexis has worked with leading event firms, destinations and non-profits on thought-provoking projects that use events to provide triple line growth to communities, destinations and organizations.

Robert Lemieux, regional director, sales & marketing, Central Canada, Accor Hotels: A strategic hotel and resort executive, Robert guides a 65-member sales and marketing team across six properties and four franchise hotels with accountability for a $300-million revenue portfolio.

Pearleen Moffard, immediate past-president, SITE Canada: Pearleen represents the Society for Incentive Travel Excellence (SITE Canada), which connects incentive and travel executives worldwide. She is also sales director at Fox Harb’r Resort, leading the property’s meeting, incentive and corporate event business.

Jade Piraux, executive director, CFA Society Calgary: As executive director of CFA Society Calgary, Jade manages multiple teams of staff, directors and volunteers. Jade works to ensure boards act and think strategically with a focus on governance, policies and bylaws.

Heather Reid, president-elect, PCMA Canada East: A respected independent event planner, Heather is the founder and CEO of Planner Protect and represents PCMA Canada East Chapter on the board of directors. PCMA is the world’s largest community for business events strategists, providing education, networking and market intelligence.

Bradley Sutherland, National Manager, Business Development, Air Canada: Bradley joined Air Canada in 2016 and today manages the airline’s new corporate contracting program and the Air Canada MICE program.



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