The BC Chapter of the American Marketing Association (BCAMA) has named Destination Vancouver winner of the coveted “Marketer of the Year” award for 2022. The award is the BCAMA’s most prestigious honour.
Now in its 50th year, the Marketer of the Year is presented annually for the most outstanding integrated marketing strategy in the province.
“The BCAMA is pleased to pay tribute to Destination Vancouver with the 2022 Marketer of the Year Award. This annual honour is bestowed upon a B.C.-based organization that demonstrates marketing excellence through all that they do. The judging committee was impressed with how Destination Vancouver demonstrated marketing distinction through their agility in times of uncertainty, collaboration with partners and the community, the breadth of high-quality, interconnected marketing initiatives, the creativity behind those initiatives, and the outstanding results that together helped inspire and rebuild Vancouver’s tourism economy,” said Lex Perry, BCAMA president.
The BCAMA will host and present the award to Destination Vancouver at the 50th annual Marketer of the Year Gala at the Fairmont Hotel Vancouver on Thursday, November 24, 2022.
“I’m so proud our team has been recognized by the BCAMA for their incredible work,” said Royce Chwin, president and CEO, Destination Vancouver. “This is our opportunity to tell the story of how our community and our industry came together in an unprecedented way to help keep Vancouver resilient, vibrant and forward-looking.”