Destinations International and the Tourism Industry Association of Canada (TIAC) announce a partnership to elevate awareness of the role and impact of destination organizations in Canada.
“Destinations International has 48 destination members in Canada and is continuing to grow throughout the country,” said Don Welsh, president and CEO of Destinations International. “This partnership will significantly bolster Destinations International’s advocacy programs in Canada and will ensure that the collective voice of destination organizations is represented in Ottawa and the regions.”
The partnership will also advise Destinations International members of emerging issues affecting Canadian destination organizations, and support development of resources that empower destination organizations to become more effective advocates within their own communities.
In May of 2022, Destinations International announced Canadian Destinations Leadership Council, an industry group consisting of chief executives from nearly 50 Canadian destination organizations that meets three times a year. The council serves as a forum for executives from Canada’s destination organizations to collaboratively elevate the voice of Canadian destinations and organize to tackle key issues affecting the destination organization industry.
Based in Ottawa, TIAC takes action on behalf of Canadian tourism businesses and promotes positive measures that help the industry grow and prosper. TIAC is responsible for representing tourism interests at the national level, and its advocacy work involves promoting and supporting policies, programs and activities that will benefit the sector’s growth and development.
“As the only Canadian organization representing the full cross-section of the tourism industry in Canada, we are delighted to enter into this new partnership with Destinations International,” said Beth Potter, TIAC president and CEO. “We are aligned in our goal of making our respective members as successful as they can be, and this partnership enables us to work together to achieve just that. We look forward to the greater collaboration between our organizations that will ultimately drive job growth, economic impact, and the prosperity of all our members.”
