Accor, SHe Travel Club Focus on Women


Accor and SHe Travel Club, the only independent hotel label designed by women for women, have announced a partnership which aims to reimagine the female travel and hospitality experience.

SHe Travel Club is the first and only hotel label which leverages technology and women’s individual feedback to create a label specifically designed around meeting their expectations and requirements. Key Accor brands including Sofitel, MGallery, Novotel and Mercure will be part of a 50-hotel pilot in Europe and in the Middle East to encourage the deployment and growth of the SHe Label. Its ambition is to work hand in hand to raise the bar and support an improved travel experience for women.

“We are delighted to partner with SHe Travel Club and to support its initiative to improve the travel experience for women. Accor is entrepreneurial and disruptive at its core and is always looking to support organizations innovating and developing positive solutions to redesign the hospitality blueprint with bespoke guest experiences,” said Patrick Mendes, group chief commercial officer Accor.

Women represent 64 per cent of global travelers, but according to SHe’s global survey of 5,000 women in five regions, 85 per cent consider their needs are not fully met by the industry. The survey identified four key pillars: Safety, Comfort, Service and Dining and Entertainment. As such, the labelling process assesses hotels against these four categories and provides three levels (Silver, Gold and Platinum) catering for all hotel segments. More than two hundred hotels around the world have already been certified by the SHe Label.

“I’m pleased to initiate this partnership with Accor. Our SHe Label aims to promote hotels that adapt their offers to the specific expectations of women who travel. Our SHe Label contributes to the positive change of women empowerment all over the world,” said Valérie Hoffenberg, SHe Travel Club founder.


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