Vancouver-based Tahira Endean has been named head of program for the IMEX Group, an appointment that comes with the remodeling of the group’s professional learning programs delivered at both its global trade shows.
Endean will develop a three-year education strategy to capitalize on IMEX’s free to attend programming to meet the industry’s thirst for knowledge and continuous development while embracing a growth mindset.
The IMEX education program was envisioned and developed in 2005 by Dale Hudson, knowledge and events director. It has grown in size and quality over the last 15 years, adding substantial value to the visitor experience. Endean’s addition to the team will build on that legacy. She’ll work with both the IMEX Marcomms and knowledge and education teams to design learning program that enrich the show’s value proposition and deliver measurable business benefits.
“We’re focused on designing learning with buyer requirements in mind first and foremost as we want them to have meetings that are enhanced by education at the show. Our combined aim is for attendees to leave each session with tangible takeaways that also support their meetings onsite. IMEX’s legacy of tailored education that meets the particular needs of agencies, associations and corporate event professionals has always been strong; we’re looking to build on that too,” said Endean.
As a veteran of the MICE industry and self-confessed ‘event nerd’, Endean recognizes IMEX as the professional home for the global events industry.
“The opportunity to provide knowledge that helps us all develop and grow through turbulent times is important, and to do it with a team as committed, passionate and talented as IMEX is really exciting,” she said.
Vancouver-based Endean comes to the IMEX Group from the Society of Incentive Travel Excellence (SITE), where she was head of events since 2018. A lifelong learner, Endean is currently completing a Master of Science in Creativity and Change Leadership at State University of New York College at Buffalo.
“We’re delighted to welcome Tahira to our team. Her extensive industry experience, large network of contacts and fresh approach supports our aim to keep on innovating and provide powerful, purposeful and multi-faceted experiences for all attendees,” said Carina Bauer, CEO of the IMEX Group.