Creative Group, a full-service meeting, incentive, and recognition company, announced that Jennifer Barker has assumed the role of account executive, business development.
“We’re thrilled to have Jennifer join our business development team in Toronto,” said Manon Dicaire, senior vice president, business development. “Jennifer brings a depth of experience in brand strategy, marketing, event design and partnership management in the meetings and events industry.”
Barker has nearly 20 years’ experience in the meetings and events industry as a dynamic and accomplished sales and marketing professional. She has experience in designing business and consumer events focused on promoting brands and boosting sales. Most recently, Barker was the national marketing manager for Celebrity Cruises Canada, where she oversaw partnership strategies and has also held sales and marketing leadership roles in the advertising, media and publishing industries. With a passion for community, she has been a guest speaker at Ryerson University and Sheridan College and volunteers with the Happily Ever Esther Animal Sanctuary in Ontario.
“I’m really excited about joining Creative Group, with my industry background and skillset, this role is a natural fit,” said Barker. “I’m in the unique position of having experienced several incentive travel programs that Creative Group designed, but on the participant side. I witnessed firsthand their authentic care and commitment to service and I’ve been a fan ever since — hoping one day I could work with them to create these amazing experiences.”