The Metro Toronto Convention Centre (MTCC) announced that it set new facility records for securing major conventions in 2022 and in fiscal year 2023/24.
The MTCC will host 21 citywide conventions in fiscal year 2023/24, the highest yearly total in the facility’s 38-year history.
The 21 citywide conventions will generate an estimated $246 million in direct spending economic impact for the region and bring over 100,000 attendees to the heart of Toronto. Economic impact is incredibly valuable for the region and local businesses. It is created when attendees from outside the city spend on local dining, hotels, shopping, transportation and more in the city.
A few examples of the citywide conventions coming to the MTCC in fiscal 2023/24 include the American Counselling Association (ACA) Annual Conference & Exhibition, the SIBOS 2023 Annual Conference and Exhibition, the World Stroke Congress 2023, and the American Anthropological Association 2023 Annual Meeting. The largest is projected to be the Ontario Dental Association Annual Spring Meeting with an estimated 12,000 attendees.
In 2022, the centre broke another record when it booked seven international meetings for future years, the most ever secured in one year. The wins were achieved together with Destination Toronto, and with the Leaders Circle and the invaluable support of local experts.
The larger international meetings booked for future years in 2022 will take place for the first time ever in Toronto within the timespan of 2025 to 2030. Each will bring approximately 2,000 to over 4,000 attendees from around the world, including global experts, scientists, and researchers.
“Our team continues to work tirelessly to book meetings and conventions that make key economic contributions to the province and our city. These results are a positive signal for the business events industry and our facility following a few challenging years,” said Lorenz Hassenstein, president and CEO of the Metro Toronto Convention Centre. “Particularly, booking international meetings is an extremely competitive process, and we would like to thank our industry partners at Destination Toronto, the Leaders Circle and the incredible local experts we work with for their continuous collaboration and support.”