Great Canadian Entertainment has announced an exclusive partnership with Live Nation Canada to bring some of the biggest names in music and comedy to its venues across Canada including the 5,000-person theatre at the recently opened $1B Great Canadian Casino Resort Toronto. With this new partnership, Live Nation Canada becomes the exclusive booking agent, and the two companies will jointly promote the programming.
This strategic alliance is one of the first of its kind in Canada and will elevate the entertainment experience at Great Canadian Entertainment’s live venues from coast to coast, including the brand-new The Arena at Pickering Casino Resort, River Rock Casino Resort, Hard Rock Casino Vancouver, Molson Canadian Centre at Casino New Brunswick and The Schooner Showroom at Casino Nova Scotia.
“We are thrilled to be partnering with Live Nation Canada, the premier live entertainment promoter in the world,” said Gavin Whiteley, chief marketing officer, Great Canadian Entertainment. “This partnership will bring some of the biggest and most exciting artists to our exceptional venues, providing guests with unforgettable experiences they will cherish for years to come.”
This partnership marks a major milestone and reinforces the company’s commitment to delivering world-class entertainment experiences to guests at all its casino and resort destinations. Live Nation’s global presence, vast industry network and robust artist relationships will allow Great Canadian Entertainment to offer a wide range of events and the best live experiences across the country.