Destination Canada has launched a new pilot project called the Tourism Corridor Strategy Program, which aims to accelerate the intentional development of tourism corridors or clusters of tourism assets across Canada. In partnership with a variety of stakeholders across provincial and territorial boundaries, this collaborative project will benefit not only the communities and destinations involved but will also bolster Canada’s competitiveness by giving visitors more reasons to travel to new regions across Canada.
A corridor is a geographic region or a route that connects different destinations with significant tourist attractions, such as historical sites, natural landscapes, or cultural events.
Corridors have the potential to offer a range of attractions and experiences that are connected by a scenic and convenient route, making them popular amongst visitors who want to explore multiple destinations in a single journey, ultimately benefitting local communities.
“As a country, we aim to offer legendary experiences for our guests, end-to-end but for our tourism sector to grow and truly thrive, we must equally consider the aspirations of communities as hosts,” said Marsha Walden, president and CEO, Destination Canada. “Our new pilot program will help to fill the existing gap in cross-boundary, intentional, destination development and ultimately help build a more resilient tourism industry that contributes to the wealth and wellbeing of Canadians, while also making Canada a more competitive destination, aligning our offering with the expectations of today’s high value guests.”
As part of the Tourism Corridor Strategy Program, Destination Canada, along with a consultant, and selected corridor partners will co-create and deliver a strategy, implementation plan, and financial plan to support a regenerative approach to the development of these tourism corridors in the future.
Destination Canada has selected three high-potential tourism corridors to support for 2023. The selected projects are Atlantic Canada UNESCO Tourism Corridor; Sustainable Journey from Prairies to Pacific and Northern Indigenous Tourism Lodge Network.