Patron Rebrands as Leap Event


Patron Technology has rebranded as Leap Event Technology. The new name, Leap, better reflects the company’s vision of empowering event organizers to elevate and transform how their attendees experience events through powerful technology and data insights.

Since its inception in 2017, the company has been the only major player offering its thousands of worldwide clients an all-in-one live event solution. Built through developing, acquiring, and integrating a suite of solutions for fan-centric data management, ticketing, mobile apps, payment services, and attendee engagement, the company’s start-to-finish approach remains unmatched.

Leap’s suite of unified solutions includes ticketing products like ShowClix, GrowTix, and Ticketleap; performing arts CRM PatronManager; entertainment marketing solution Fan Interactive; mobile app software Greencopper; and more. For now, the company’s existing clients should not expect any operational changes regarding their contracts, tools, and services as they currently use them. While existing names for individual Leap products and solutions will remain the same for the time being, the Leap branding will eventually extend across and replace the aforementioned sub-brands in the coming months.

“Our mission is to empower our clients to expand and elevate how attendees experience events,” said Marc Jenkins, CEO of Leap. “Transforming Patron Technology into Leap Event Technology signifies a huge step in advancing that mission. Our unified approach, enabling organizers to manage events from start to finish with just one technology vendor, also means that valuable data is no longer being left uncaptured. Leap, as a company, represents an elevation of the overall event experience by capturing and acting on this data, all in one place.”

Relied upon by the organizers behind countless iconic attractions, music venues and festivals, fandom conventions, sports leagues and teams, and arts organizations, the new branding also means Leap’s purpose is clearer than ever.

“We’ve spent the last several years acquiring companies and building out an unmatched tech solution fit for the world’s best events. Shifting the focus from the individual sub-brands and unifying everything we offer under this new Leap branding makes the scope of what we bring to the table more apparent,” said Michael Marty, president of Leap Event Technology.


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