Illuminarium Opening in Canada


Illuminarium will open its first Canadian location in The Distillery Historic District in Toronto on August 25, 2023.

Illuminarium, a breakthrough global experiential entertainment company, will be located in the former Fermenting Cellar, an expansive 13,500 square-foot complex at 28 Distillery Lane.

Illuminarium is partnering with Toronto-based Secret Location to combine cutting-edge technology with immersive storytelling to create incredibly digital projection mapped experiences. Both companies’ innovative work in immersive entertainment and collaboration with artists and the entertainment industry will highlight Canada’s incredible digital talent through experiences which Canadians will be the first in North America to experience.

State-of-the-art technology including the world’s most advanced RGB pure laser projection by Christie, LIDAR sensors that blanket the space with interactivity, scent machines, a unique digital sounds space and programming using the latest video game engines allow guests to feel like they are inside a game or film.

By enabling audiences to see, hear, feel, smell and even personally affect the space around them, Illuminarium at The Distillery District places the guest “inside” the narrative.  In essence, it exemplifies a “virtual reality, without the glasses” experience.

“We’re thrilled to open our first Illuminarium in Canada,” said Alan Greenberg, CEO of Illuminarium Experiences. “Toronto is booming with entertainment creation so it was a natural fit for us to open up our first Canadian experience here. We look forward to showcasing our unparalleled immersive offerings with exclusive content pieces as well as the entertainment programming we have in our U.S. locations. We are also excited about combining our own content together with the unique offerings created by Secret Location to continually offer guests a great new portal into immersive entertainment.  Illuminarium at The Distillery District will be a playground for all– from first dates to families and everyone in between.”

The Toronto entertainment complex will open with two epic experiences and will be adding new shows to the programming schedule regularly.

Illuminarium at The Distillery District joins Atlanta and Las Vegas as the third location in North America.


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