CAEM Announces New Management


The Canadian Association of Exposition Management (CAEM) announced the appointment of Essentient Association Management as CAEM’s new management firm effective January 1, 2024.

Essentient will be replacing CAEM’s current executive director, Jennifer Allaby of JLA Management, who has been in the role since January 1, 2021. “We are grateful for everything Jennifer has done for CAEM not only in the last three years as our executive director, but also for the 20 years prior to that as a member, volunteer, director, and past president. Her passion for CAEM is well-known and she has played an important role during the search for our new management firm, and she will be working with Essentient to make the transition as smooth as possible. “said CAEM president, Jill Kivett. “The CAEM board has full confidence in the experience and leadership the Essentient team will bring to our association. They share our commitment to increasing member value and ensuring the long-term growth and success of CAEM.”

Essentient Association Management, a highly regarded Canadian association management company (AMC), was established by Constance Wrigley-Thomas, CAE, in 2005. Essentient’s core focus lies in delivering governance, marketing, communications, and operational expertise to not-for-profit organizations, enabling them to attain their goals and cultivate influential communities.

With an impressive track record spanning 18 years, Essentient has solidified its standing as a reputational leader in the AMC space, serving an extensive clientele ranging from the national to regional levels. The Essentient team is committed to a collaborative approach, offering comprehensive management solutions to their valued clients.

“Our longstanding awareness of CAEM has filled us with genuine excitement as we embark on a partnership to further contribute to its engaging success story,” said Wrigley-Thomas.

CAEM is the only national association solely dedicated to promoting, supporting, and defending the interests of the trade and consumer show industry in Canada. CAEM’s members include organizations that produce, plan, and manage shows; suppliers of services and products to the trade and consumer show sector; and the venues where shows are hosted.


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