Creative Group Wins Event Design Award


Creative Group was named Bronze Award winner for Best Overall B-to-B Environment for its 2023 Raising Cane’s Timeless Horizon event. Event Marketer’s annual Experience Design & Technology Awards recognizes outstanding event design and innovative uses of event technology across a wide variety of consumer-targeted and business-to-business event formats.

Raising Cane’s, an American fast-food restaurant company with more than 600 stores specializing in fried chicken finger meals, was looking to create an extra special event for their 2,000 plus store leaders. After being unable to host their annual conference for several years due to the pandemic, this event required exceptional design and planning. Instilling brand pride is a huge part of their culture and one of their goals was to create a fully immersive brand experience for their employees, focused on education, fun, and celebration. Along with building advocacy, Raising Cane’s was focused on building momentum for future growth and reenergizing their team.

Creative Group led the collaboration to design a hugely successful experience that wove Raising Cane’s unique brand identity into every activation. The brand expo environment included stand-out elements such as four-foot-tall chicken fingers and a 25-foot-tall Raising Cane’s dog inflatable. Within the 42,000-sq. ft. general session space, they built a 150-ft long custom-designed LED wall with more than 300 individual panels, so all attendees would have a direct sight line to the important information being shared. The hotel itself was “painted red” with can’t-miss Raising Cane’s Timeless Horizon branding at every turn. These elements are just the highlights of why Creative Group was recognized by Event Marketer as one of the best design-driven solutions that added richer, deeper elements to an event space.

“Winning this Event Marketer award is exciting for the team that brought this amazing brand to life,” said Amanda Wood, Creative Group’s director, event solutions strategy. “Despite the challenge of a short planning window, the collaboration with this client culminated in a very successful event.”


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