Cvent Acquires Jifflenow and iCapture

 

Cvent has acquired Jifflenow, a B2B 1:1 and group appointments scheduling solution and iCapture, a lead capture solution. As in-person events have returned as a critical channel for driving growth, hundreds of global organizations rely on Jifflenow to schedule and manage high-quality B2B appointments and iCapture for their trade show and conference lead capture needs.

“The Jifflenow team is excited to continue its mission to transform meeting automation as an integral part of Cvent, a clear leader that continues to transform the meetings and events industry,” said Hari Shetty, CEO and founder of Jifflenow. “It takes a highly committed team to reach the level of success that we have achieved, and we’re excited to leverage Cvent’s global scale, research and development resources and robust partner ecosystem to continue to innovate to help organizations capitalize on their trade shows and conferences.”

With these acquisitions, Cvent further expands its event marketing and management platform, offering enhanced solutions to help organizations.

The addition of Jifflenow’s technology will give organizations an easy way to ensure executives and sales teams are maximizing their time on the trade show floor by meeting with the most important customers and prospects. In addition, these new capabilities not only maximize the number of important appointments that are held, but also enable previously offline conversations to be tracked and actioned after the event ends.

By acquiring iCapture, Cvent now helps organizations get more out of every trade show with a consistent, customizable and easy-to-use universal lead capture solution. By eliminating fragmented, unreliable lead capture tools that have to be re-learned from show to show, organizations can boost lead volume with a standardized system that meets their unique lead capture needs.

Cvent’s enhanced trade show and conference solutions will be featured prominently at its industry conference, Cvent CONNECT 2024, to be held June 10-13 in San Antonio, Texas.

 

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