Sanchez Named New GBTA Canada Lead

 

Global Business Travel Association (GBTA) has announced that Janette Acosta Sanchez has been named to lead GBTA Canada, effective immediately.

Reporting to Cristina Scott, SVP Americas, Sanchez will have responsibility for the continued growth and success of GBTA’s membership, advocacy and volunteer programs in Canada. As country director-Canada, she now oversees the bringing together of constituents and focus areas at multiple Canadian events throughout each year, culminating in the annual GBTA Canada Conference, which GBTA is hosting this year at the Beanfield Centre in Toronto, April 22-24.

Sanchez was born and raised in the Greater Toronto Area, and ventured away from home at age 18 to the picturesque island of Cozumel, Mexico. It was there that her love affair with the travel industry began, setting her on a path that spanned the next 25 years.

Throughout her career, she has immersed herself in various facets of hospitality and tourism, representing esteemed international hotel brands. However, her true passion lies in business travel. As a result of the pandemic, she transitioned into the travel management company sector, giving her a chance to gain comprehensive insights into the industry and to collaborate closely with numerous corporate clients across the United States and Canada. Her expertise encompasses rate negotiations, travel policy implementation, cost-saving strategies, duty of care, and beyond.

 

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