MPE Expands into New Canadian Markets

 

Marketplace Events (MPE) announced the expansion of their Canadian business with the acquisition of 31 events from Master Promotions. The acquisition will take MPE’s Canadian business into 15 new Canadian markets and Alaska.

“We’re absolutely thrilled about this acquisition,” said Mark White, CEO of Marketplace Events. “It’s a monumental step for us, bringing 31 incredible shows and expanding our presence into 15 new Canadian markets and Alaska. This deal not only increases our portfolio but also strengthens our ability to deliver top-notch events across North America. We’re excited to welcome the talented teams from these shows into the MPE family. We will continue to grow these dynamic events, providing exceptional experiences for exhibitors and attendees alike, and driving success in each local market.”

The 31-show deal which includes 14 sport/outdoor shows, 7 home shows and 10 trade events, is the largest acquisition in MPE’s history and brings the total number of events produced by the company to 111. All staff currently associated with the 31 shows will become employees of Marketplace Events and continue in their current roles.

The acquisition includes seven home shows, all in new markets for the company. MPE already has a strong presence throughout Canada in the consumer home show sector operating 15 market leading home shows in Montreal, Ottawa, Vancouver, Calgary, Edmonton and Winnipeg.

The purchase of the 14 sport/outdoor shows, which includes 13 Canadian shows and the Great Alaska Sportsman Show in Anchorage, AK, comes just three months after MPE announced it was entering the sport/outdoor category with their acquisition of four US events in March from O’Loughlin Trade Shows.

The deal also includes 10 trade events, in the heavy equipment, fisheries, forestry and technology sectors.  While Marketplace Events has primarily operated business-to-consumer shows, the company operated a trade show in the motorcycle category which they eventually sold.

 

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