Eventbrite has announced a partnership with TikTok, offering event creators a powerful new way to promote their events and sell tickets across a wide range of categories.
The partnership allows any Eventbrite creator or TikTok user to add Eventbrite links directly to their TikTok videos, helping users discover event details and purchase tickets without ever leaving the app. With TikTok’s ability to spark cultural trends and conversations, it allows easy showcase of upcoming events that bring those trends to life.
Through this partnership, event creators can directly connect with TikTok communities like #BookTok, #NewMusic, and #FoodTok, giving them access to engaged audiences passionate about these topics. By tapping into these conversations, creators can significantly boost event visibility and reach communities who are eager for real-life experiences that reflect their online interests.
This tool will also benefit local and independent event creators by offering a platform that helps grow their presence and bring more people together through unique live experiences. With the ease of adding Eventbrite links to TikTok videos, even smaller events can gain significant exposure, fostering a thriving and inclusive creator community while contributing to a more diverse event landscape.
“We’re giving creators a simple way to jump into trending conversations and bring online communities together in real life through events they’re passionate about. With this partnership, millions of people can now easily discover and attend the best events in their cities, right from where the conversation is happening – on TikTok,” said Ted Dworkin, chief product officer at Eventbrite.
Benefits include:
- Seamless Event Promotion: Add event links to TikTok videos, allowing vast audiences to explore event details and purchase tickets directly from their For You Page.
- Faster Ticket Sales: Enable ticket purchases from Eventbrite through an in-app browser on TikTok with just a few clicks.
- Promote Multiple Events Simultaneously: Add multiple event links to videos and TikTok users will be shown the most relevant event based on their location.
- Reach More Attendees: Any TikTok user, whether an event creator or not, can add links to their videos, amplifying event promotion and reach across diverse audiences.
