The International Association of Exhibitions and Events (IAEE) and Trade Show News Network (TSNN) have solidified a multi-year strategic partnership that aims to shape the industry through 2026. The partnership is a deliberate, strategic alliance that will define the future of the exhibitions industry.
This agreement builds on years of collaboration between two industry organizations, and for the first time, they will unite to co-locate and present dual industry awards programs.
Representing more than 20,000 exhibitions and buyer-seller events across the globe, IAEE recognizes TSNN as a Visionary Sponsor, offering the media brand an elevated role at the annual Expo! Expo! This premier event, the heartbeat of the $90 billion U.S. B2B exhibitions industry is the perfect platform to showcase their combined strengths.
For TSNN, this partnership is a monumental achievement. TSNN will provide continuous, high-level editorial coverage and strategic support to IAEE and the Center for Exhibition Industry Research (CEIR). With a reach of more than 200,000 event professionals every month through website, newsletters, and social channels, TSNN is uniquely positioned to amplify this partnership’s success and influence.
“IAEE is pleased to partner with TSNN in this initiative that will benefit all members of our industry,” said IAEE president and CEO Marsha Flanagan. “Not only is collaboration among IAEE’s core values, but it capitalizes on organizations’ greatest strengths in ways that allow us to collectively advance our industry more efficiently. Undoubtedly, this results in a win-win for all. And what better way of launching this program than at a shared awards ceremony where we celebrate the achievements of those we serve? It is a wonderful expression of the mutual respect we hold for our industry, and our appreciation for the professionals who strive every day to make it better.”
