Victoria topped Condé Nast Traveler’s list of the best small cities in the world for the second year in a row.
The waterfront capital of British Columbia placed ahead of other notable destinations, including San Sebastian, Spain; San Miguel de Allende, Mexico; Florence, Italy; and Salzburg, Austria.
“We are humbled and grateful to be recognized for a second time as the number one Small City in the World by the readers of Condé Nast Traveler,” said Paul Nursey, CEO of Destination Greater Victoria. “During 2020 and 2021, Destination Greater Victoria transformed its business model, aiming to maximize recovery and success for our members. A key aspect was focusing on earned media, especially in the U.S. market, to set a global tone. It is evident that our brand message is resonating with our target audiences. Achieving number one Small City in the World by Condé Nast Traveler reflects the success of this strategy for our member businesses and communities.”
Research indicates that the average stay in the city has grown to 3.6 nights, up from 2.8 in 2023 and 2.3 in 2019. Interest in visitation to Greater Victoria has increased year-over-year, and those who intend to travel have Greater Victoria high on their list of destinations.
More than 575,000 Condé Nast Traveler readers across the United States submitted responses rating their travel experiences across the globe to offer a comprehensive look at the places they eagerly anticipate revisiting. The Readers’ Choice Awards, the travel industry’s longest-running and most prestigious accolades, remain the ultimate symbol and acknowledgment of excellence within the travel sector.
Victoria’s charm lies in its unique blend of old-world allure and modern-day innovation, offering expansive green spaces, abundant local wildlife, and a sprawling shoreline.
Recognized as an international leader in environmental initiatives, Victoria’s annual IMPACT Conference brings world innovators in sustainability together.
“This award reflects the amazing qualities of this destination that we, as locals and as an organization, are proud to share with the world,” added Nursey. “From the breathtaking outdoors to the rich culture and history to the incredible hyper-local cuisine, Victoria is among some of the most renowned destinations in the world, and we are committed to offering unforgettable and unique experiences that only Victoria can provide.”
