Tourism HR Canada announced the appointment of two new directors to its board. Bringing a mix of experience in non-profits, governance, workforce development, and the tourism sector are Beth McMahon, president and CEO of the Hotel Association of Canada (HAC), and Tracy Breher, vice-president, Destination and Workforce Development, at Tourism Saskatchewan.
They join a highly engaged and experienced board that plays an integral role in helping Canada’s tourism sector reach its full potential with a vibrant, diverse, skilled workforce. Tourism HR Canada plays a lead role in pan-Canadian attraction, retention, and skills development initiatives, as well as labour market intelligence.
Beth McMahon, President & CEO of the Hotel Association of Canada
McMahon fills one of four seats in the national associations category, allocated for the Hotel Association of Canada. With more than 20 years of executive experience, she has significantly grown and strengthened non-profit organizations by fostering collaboration and innovation among boards, members, and staff. An award-winning association leader, McMahon is leading the association into an exciting new chapter of growth and advocacy.
Prior to joining HAC, she served as the chief executive officer of the Canadian Institute of Planners (CIP), where she expanded membership by more than 40 per cent and strengthened the organization’s position with government and key partners. She has also held leadership roles such as vice president, government and public relations, at the Canadian Vintners Association (now Wine Growers Canada).
Breher fills one of four seats in the industry at-large category. Tourism Saskatchewan is a Treasury Board Crown Corporation responsible for developing and promoting tourism in the province. Its mandate includes education and training, product development, visitor services, and marketing. Breher leads the team responsible for strengthening industry growth through planning and development support for businesses, as well as tourism education and training to address the challenges of a competitive labour market.
Tracy Breher, Vice President, Destination and Workforce Development, at Tourism Saskatchewan
She has diverse experience from past roles in communications, development, and marketing, always working to support strategic growth and business sustainability. She is a champion of advancing quality experiences through industry-validated training and brings focused accountability on program results.
“We benefit from a collaborative board of directors that is committed to ensuring smart, targeted strategies to support Canada’s tourism workforce,” said Philip Mondor, president and CEO of Tourism HR Canada. “The perspectives and expertise Beth and Tracy bring to the table will be invaluable as we continue to grow a resilient, competitive, and inclusive tourism workforce.”
