Indigenous Tourism Alberta and Tourism Calgary are formalizing their relationship with the signing of a Memorandum of Understanding (MOU). The agreement emphasizes the importance of growing Indigenous tourism in the Calgary region while advancing reconciliation among and with Indigenous businesses, people and communities.
Demand for Indigenous experiences continues to increase, especially among international and convention visitors, as well as younger travellers interested in learning more about Indigenous ways of life and cultures. Indigenous tourism is anticipated to grow to an annual contribution to $143.3M in GDP to Alberta by 2026.
Under the new agreement, Tourism Calgary, with funding support from the Calgary Hotel Association (CHA), is committing $1M over four years to Indigenous Tourism Alberta to further develop and promote Indigenous experiences and businesses.
“The signing of the Memorandum of Understanding between Indigenous Tourism Alberta and Tourism Calgary marks a transformative partnership that paves the way for significant tourism opportunities. By uniting our efforts, we empower Indigenous entrepreneurs to thrive, fostering cultural resilience and economic growth that honours our shared heritage and looks towards a strong future,” said Brenda Holder, owner of Mahikan Trails and Indigenous Tourism Alberta board chair and acting CEO.
The partnership will help support economic reconciliation through the development and growth of existing Indigenous businesses while encouraging the establishment of new Indigenous businesses in the region.
“Visitors come to Calgary to experience its beautiful landscapes and vibrant, diverse culture. Through Indigenous tourism, local Indigenous businesses and entrepreneurs can share their stories, cultures and rich histories with visitors from Alberta and around the world, connecting them more deeply with our destination. This agreement speaks to our commitment toward reconciliation as we understand how we can better walk alongside Indigenous partners and communities to share authentic Indigenous experiences with visitors and locals,” said Alisha Reynolds, president & CEO of Tourism Calgary.
