The City of Salmon Arm has launched its new Destination Marketing Organization (DMO) in partnership with Salmon Arm Economic Development Society’s (SAEDS) Municipal and Regional District Tax Program (MRDT). This initiative marks the beginning of a collaborative, two-year pilot program focused on visitor attraction to Salmon Arm.
“Tourism is a priority sector within Salmon Arm’s economy. SAEDS is pleased to collaborate on this new chapter focused on advancing Salmon Arm’s visitor economy. We’re confident this project will elevate the city’s profile, create new opportunities for businesses, and grow our tourism economy,” said Bill Laird, chairperson for Salmon Arm Economic Development Society.
The DMO’s mission is to position Salmon Arm as a premier, year-round travel destination by developing and implementing targeted strategies to promote the city to domestic and international visitors. Working together with DMOs from across the region, the program aims to foster strategic partnerships, launch innovative marketing campaigns, and create unforgettable visitor experiences.
Building on the proven success of the city’s Visitor Services Function and SAEDS’ MRDT program, this new pilot program opens the door to a unique collaboration. The partnership approach enhances efficiency and ensures a more comprehensive strategy for attracting visitors, talent, and investment to our city.
“This local DMO model allows us to showcase the best of our city—from breathtaking natural beauty to rich cultural experiences. It’s an exciting opportunity to shine a light on Salmon Arm and ensure our guests enjoy a remarkable experience,” said Mayor Alan Harrison.
A public launch is planned for this summer with the city expected to provide updates on the initiative.
