Cvent announced it has acquired Spatial Event Design, a leader in spatial event design technology. More than 5,500 event venues, hotels, planners and vendors rely on Prismm to connect and collaborate within virtual environments to create event spaces and experiences.
The acquisition of Prismm reinforces Cvent’s commitment to setting the industry standard for immersive 3D event diagramming technology that benefits both event and hospitality professionals.
“In today’s digital-first landscape, online collaboration is mission critical to get business done, and in an uncertain environment, you need more ways to engage and interact with customers and prospects to ensure you’re on the same page,” said Jim Abramson, Cvent vice president of product management. “We understand what time-strapped event professionals and resource-constrained hoteliers need to deliver bigger and better events. Collaborative, easy-to-use virtual event design technology has become an expectation among many event organizers, and our acquisition of Prismm illustrates that we’re continuing to invest to meet this demand, while helping hotels and venues simplify their event planning processes and maximize group business revenue.”
Benefits of immersive, interactive event design technology include:
- For Event Professionals
- Simplified Sourcing: When time and budgets are constrained, online diagramming tools accelerate and optimize the venue sourcing process via virtual site visits and accurate space visualization. This helps planners quickly identify which venues are best suited for their needs based on layout, capacity, and overall fit.
- Enhanced Planning: Precision floor plans and templates enhance the ability to visualize layouts, seating arrangements, and decor, ensuring precise planning and execution. Planners can easily identify potential issues and adjust before the event, leading to a smoother and more successful experience.
- For Both Hospitality and Event Professionals:
- Improved Collaboration: Cloud-based diagramming enables real time collaboration with all stakeholders and decision-makers.
- Seamless Communication: With advanced spatial design tools, planners can share detailed virtual representations of event spaces with clients, vendors, and stakeholders. This fosters better communication and simplifies decision making.
“Over the last 12 years, we have worked relentlessly to empower our customers to connect, collaborate, and transact across immersive virtual environments, and we’re proud to announce this next chapter as part of Cvent,” said Yaron Lipshitz, CEO of Prismm. “Combining our 3D design capabilities with Cvent’s extensive network and industry expertise will empower event professionals and hoteliers to create unforgettable experiences and drive significant business growth.”
