Oak View Group (OVG) and TD Bank Group announced a multi-year naming rights sponsorship to name Hamilton’s premier sports and entertainment venue, TD Coliseum.
Scheduled to open in late 2025, TD Coliseum is set to become the new centerpiece for concerts, sporting events, family entertainment, trade shows, and community events in the Golden Horseshoe.
“This sponsorship goes far beyond naming rights — it reflects a shared commitment to delivering world-class experiences and making a lasting impact where it matters most: in the heart of the communities we serve,” said Tim Leiweke, OVG chairman and CEO. “We’re proud to join forces on this transformative project and to welcome TD as the official naming rights partner of this storied venue. This milestone represents more than a financial investment — it’s a powerful affirmation of Hamilton’s growth, vibrancy, and bright future.”
The multi-million-dollar transformation of TD Coliseum will see an 18,000-seat capacity venue with a reimagined facade, premium seating, enhanced acoustics to amplify the listening experience, improved sightlines, next generation touchless and self-serve technologies for food and beverage purchases to minimize transaction times and upgraded concourses and concession areas. As a partner in the development, Live Nation Canada will bring major national and international acts to the venue.
“We are proud to take part in the revitalization of this iconic landmark. By securing the naming rights to TD Coliseum, we are not just investing in bricks and mortar – we’re investing in the heart of the Hamilton community,” said Raymond Chun, group president and CEO, TD Bank Group. “TD Coliseum will be a catalyst for community growth and an inclusive space that brings people together. It’s an honour to be part of that vision.”
Additional upgrades to the venue’s back of house include specially designed artist lounges, upgraded production facilities, electrical and lighting upgrades as well as updates to the arena’s telecommunications infrastructure, wireless network, and video/network/security systems.
“TD Coliseum represents the next chapter for live music in Hamilton and the Golden Horseshoe,” said Live Nation Canada chairman Riley O’Connor. “With the modernization of TD Coliseum, we know artists and fans will have an unforgettable experience. Live Nation Canada is excited to bring the best in musical talent from across Canada and the world to the venue.”
