Canada’s Travel & Tourism sector is forecast to contribute almost $183B to the economy in 2025, setting a new record and continuing the country’s impressive growth streak, according to new data from the World Travel & Tourism Council (WTTC).
WTTC’s latest Economic Impact Research (EIR) reveals that the sector is also set to support 1.8M jobs this year. This represents a major milestone that cements tourism’s role as a pillar of the Canadian labour market and reflects a continued strength in the sector.
But while the overall picture is positive, WTTC warns that global dynamics are shifting, and Canada will need to remain proactive to retain momentum as international travel patterns are evolving.
Canada’s tourism economy has benefitted from a stable and growing domestic market. In 2025, domestic visitor spending is projected to reach nearly $104B, more than double the year-on-year growth last year (8.3 per cent).
International visitor spending is continuing to recover, forecast to hit $34B, just 2.9 per cent below 2019 levels. Although still behind when other major destinations are already exceeding their pre-pandemic levels, it is gaining ground fast with predicted year-on-year growth of 17.5 per cent.
Julia Simpson, WTTC president and CEO, said “Canada’s Travel & Tourism sector continues to be a bright spot in the global economy. With record economic contribution, job creation, and a strong domestic base, the country is proving just how resilient and adaptable its sector can be. But Canada must remain vigilant. Travel patterns are shifting, and inbound growth from key markets remains delicate. This is the time to invest in smart marketing, frictionless access, and visitor experience to protect that momentum.”
