Félix Laurence has joined Gray Collection as regional director of sales. In his new role, Laurence will be responsible for business development across all key markets.
He will lead sales efforts in close collaboration with the marketing and revenue teams to maximize the positioning of Gray Collection properties — including Hotel William Gray, The Metcalfe Hotel, Auberge du Vieux-Port, and Le Petit Hôtel.
A graduate in hotel management, Laurence most recently held the position of director of sales and marketing at the Humaniti Montreal complex. He began his career at the Loews Vogue Hotel in Montreal, quickly moving into a regional role during the opening of the Bisha Hotel in Toronto, and later served as director of Luxury and Entertainment Sales at the W Montreal and W Toronto. His career path demonstrates his ability to drive effective commercial strategies and targeted initiatives in demanding environments.
“We’re thrilled to welcome Félix Laurence to our team,” says Georgia Antonopoulos, vice-president of sales, marketing and reevenue, Gray Collection. “His in-depth knowledge of the Quebec market and his experience in lifestyle hospitality perfectly align with our regional growth ambitions. I’m confident he will strengthen our presence in the corporate and events segment, while contributing to the exceptional service that defines Gray Collection.”
