GreenStep has launched Destination360, a comprehensive suite of services designed to help destinations and Destination Management Organizations (DMOs) measure, plan, and accelerate their sustainability efforts.
Unveiled at the 2025 TIAC Tourism Congress, Destination360 represents the next evolution in GreenStep’s work with destinations across North America. The program integrates a proven framework, expert guidance, and technology-enabled tools to support destination organizations in leading their communities toward a sustainable and regenerative future.
“Destinations are under increasing pressure to meet growing industry, visitor and resident demand for sustainable tourism, while also demonstrating credible, measurable progress, yet many lack the tools and capacity to get there,” said Angela Nagy, CEO of GreenStep. “Destination360 was developed to meet this need, helping destinations move from commitment to coordinated action to results, with support every step of the way.”
Destination360 provides a structured approach that supports destinations from early engagement to continuous improvement. This framework helps DMOs:
- Engage industry stakeholders and support them in advancing sustainability goals;
- Measure industry, organizational and destination performance through baseline assessments and carbon footprinting, with digital dashboards;
- Develop and implement sustainability and climate action strategies;
- Pursue globally recognized certification; and
- Report transparently on progress to visitors, partners, and communities.
At every stage, GreenStep’s sustainability experts provide guidance, tools, and hands-on support, enabling DMOs and tourism businesses to take confident action even without dedicated internal sustainability staff.
